■ The Grain Emporium, eCommerce + Print Design

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Product collection page

Product catalogue

Product catalogue

Product catalogue

Tradeshow signage

Details

The Grain Emporium

eCommerce Website
+ Tradeshow Assets

Shopify
Illustrator
Photoshop
InDesign

View Live Website
View Catalogue (PDF)

Overview

The Grain Emporium is a family-owned bakery known for its stone-baked breads, handcrafted pastries and brioche buns. As its wholesale business grew, key processes like customer onboarding and ordering were still manual. I built a Shopify store to streamline them, with wholesale customer accounts, a dedicated wholesale ordering process, and an online application system where new customers apply for a wholesale account, and the client can approve or deny them.

Prices are hidden from guests and shown only to approved B2B accounts, so the application system also controls who can see wholesale pricing. As a wholesale bakery, The Grain Emporium also had problems most stores don't, such as item-specific order cut-off times and quantity limits, which I built into the ordering process.

The build was highly collaborative. We worked with different members of the client's team to finalise their extensive product list, and held regular meetings to walk through progress and review items together.

In 2024, the business exhibited at the Fine Foods Festival, the largest B2B trade exhibition for food service, hospitality and retail in the Southern Hemisphere. For it, I designed an A4 wholesale product catalogue to hand out to prospective customers. The challenge was organising a large amount of information into something neat, presentable and easy to read, which meant working with visual hierarchy and layout, and problem-solving how to structure everything the client wanted to convey.

I also designed the stall signage and worked with their signage printer on print specifications for 3m x 2.4m and 6m x 2.4m cloth panels, plus panels around the counter. Ensuring the logo was visible from every viewpoint was a key client requirement.